Attraction

The Attraction stream of the Bike Friendly Business is designed for similar consumer locations that service cycling residents and visitors and who would like to attract more cyclists to their business.

Benefits include:

• For Cyclists – increasing awareness of the needs of cyclists at hospitality and attraction venues in the Illawarra and improving their riding and visiting experience around the Illawarra.
• For Venues – attracting a new and wider clientele and increasing visitation frequency and spend by cyclists.
• For Wollongong – providing more business for our venues and more popularity with out-of-town cyclists and their clubs to motivate them to visit Wollongong.
• For Cycling Organisations (including Aus Cycling and UCI) – seeing cyclists entertained in a hospitable fashion in our city and tempting them to bring more cycling events and organisations to Wollongong. 

Implementation

• A Four-phase Accreditation Process is to be used:
  • Below is a Self-Check process, and you are asked to review your location against the Checklist and apply a score, reflecting the percentage of criteria that are met (to all or some degree).

• Submit the completed Checklist and it will be reviewed by Destination Wollongong and a Cycling representative.
• If the required score has been achieved – arrangements will be made for an inspection of the location by a DW and Cycling organisation representative.
• If the location has achieved the required number of criteria – the business is nominated as a Bike Friendly Business – and is then presented with a certificate and BFB logo decal and/or sign, by a Bike City Spokesperson.
• Bike Friendly Businesses will be listed on the DW and Bike City websites.
• The listing will be used during W22 and into the future – especially when cycling events are in Wollongong.
• The listing is also to be distributed to local and Sydney cycle clubs who would be asked to promote the accreditation process and accredited venues.

Business Criteria Instructions:

Score each criterion out of 5 (5 = Full compliance, 0 = No compliance). Maximum score: 10 x 5 = 50. If you score over 25, your business can be awarded as a ‘Bike Friendly Business’.

Supporters